CellWell record HH-42598
Medical Marketing in the United States, 1997-2016
Schwartz LM; Woloshin S
JAMA ยท 2019
In plain language
A 20-year review found United States medical marketing spending rose from 17.7 to 29.9 billion dollars between 1997 and 2016, with direct-to-consumer advertising the fastest growing component.
- Evidence
- Emerging
- Design
- Primary research (design unspecified)
Cite this record: https://thecellwell.org/studies/HH-42598
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