CellWell record HH-42597
Trends in exposure to televised prescription drug advertising, 2003-2011
Kornfield R; Alexander GC; Qato DM; Kim Y; Hirsch JD; Emery SL
American journal of preventive medicine ยท 2015
In plain language
Analysis of Nielsen ratings for the top 75 United States media markets found televised prescription drug advertising exposure peaked in 2007 and fell 43 percent by 2011, to 111 advertisements per household per month.
- Evidence
- Emerging
- Design
- Primary research (design unspecified)
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