CellWell record HH-42595
An Updated Analysis of Direct-to-Consumer Television Advertisements for Prescription Drugs
Applequist J; Ball JG
Annals of family medicine ยท 2018
In plain language
A content analysis of 61 prime-time prescription drug television advertisements found few conveyed risk factors or prevalence, while most relied on positive emotional appeals and showed recreational lifestyles.
- Evidence
- Emerging
- Design
- Primary research (design unspecified)
Cite this record: https://thecellwell.org/studies/HH-42595
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