Studies

CellWell record HH-42593

Estimating the effect size of moral contagion in online networks: A pre-registered replication and meta-analysis

Brady WJ; Rathje S; Globig LK; Van Bavel JJ

PNAS nexus ยท 2025

In plain language

A pre-registered replication of 849,266 posts and a meta-analysis of 27 studies found each additional moral-emotional word was associated with roughly 13 percent more shares, a smaller effect than the original report.

Evidence
Emerging
Design
Meta-analysis

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