CellWell record HH-42592
Emotion shapes the diffusion of moralized content in social networks
Brady WJ; Wills JA; Jost JT; Tucker JA; Van Bavel JJ
Proceedings of the National Academy of Sciences of the United States of America ยท 2017
In plain language
In 563,312 social media messages about polarizing issues, each additional moral-emotional word was associated with about 20 percent more sharing, and that spread stayed largely within political groups rather than crossing them.
- Evidence
- Emerging
- Design
- Primary research (design unspecified)
Cite this record: https://thecellwell.org/studies/HH-42592
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