CellWell record HH-42591
Negativity drives online news consumption
Robertson CE; Pröllochs N; Schwarzenegger K; Pärnamets P; Van Bavel JJ; Feuerriegel S
Nature human behaviour · 2023
In plain language
Across randomized trials on roughly 105,000 headline variations and 5.7 million clicks, each additional negative word in a headline raised the click-through rate by about 2.3 percent while positive words lowered it.
- Evidence
- Emerging
- Design
- Randomized controlled trial
Cite this record: https://thecellwell.org/studies/HH-42591
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