CellWell record HH-42585
Critical Test of the Beneficial Consequences of Lifting the Ban on Direct-to-Consumer Advertising for Prescription Drugs in Italy: Experimental Exposure and Questionnaire Study
Schulz PJ; Crosignani F; Petrocchi S
Journal of medical Internet research ยท 2023
In plain language
In an experiment with 180 participants, exposure to direct-to-consumer style drug advertising did not increase knowledge of treatment side effects, testing a central argument used to support lifting such advertising bans.
- Evidence
- Established
- Design
- Randomized controlled trial
Cite this record: https://thecellwell.org/studies/HH-42585
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